Sales and Marketing

The Total Commercial Audit uses company data to illustrate how healthy a business is, thus allowing it to make swift, efficient strategic choices.

Context

The Total Commercial Audit is a systematic, in-depth examination of the company’s client portfolio, aimed at identifying areas for improvement and potential for development.

By analysing the company’s commercial data (the sales funnel, the performance of the sales network, the percentage of contracts closed, profit margins per channel, etc.), the Total Commercial Audit is able to offer an objective, practical picture of the company situation and potential.

The Audit, modelled upon the client’s specific circumstances, delivers a detailed report, complete with strategic recommendations for improving performance and setting sights on new commercial targets.

Why choose PRAXI?

• All know-how and analysis tools shared with the client.
• Result finalised using a customised, reusable dashboard.
• Strategic indications developed to allow companies to grasp opportunities and handle critical situations quickly and smoothly.

Context

The Marketing Plan is the company document that summarises how the business aims to reach its strategic objectives. Rationalising strategy means developing a market-oriented approach, turning business targets into quantifiable results, matching products/services to targets by aligning all the activities in the marketing mix with the image of the company and its competitive edge.

The Marketing Plan sets out all the stages in the process: from the objectives to the plan of action, as well as the analysis of the competitive scenario, the budget and checking and monitoring results.

Why choose PRAXI?

• A multidisciplinary team, all in one place (handling analysis, strategy, operating plan).
• Business coaching approach: staff involved in creating the plan and thus trained to implement it.
• Immediate applicability.

The BC4M model is a fully customised development programme aimed at Product Managers, Area Managers, Sales Managers, Key Account Managers and all the other talented figures the company aims to engage in a process designed to identify and sharpen management potential.

Context

BC4M is designed to provide managers with on-the-job assistance and support for acquiring tools and skills for immediate, day-to-day application. The aim is to boost the professional development, productivity and efficacy of the figures involved.

BC4M covers all the skills required for successful business management, such as leadership, results-oriented approach, sales and marketing, communication, planning, economics managements and team building.

BC4M is aimed at companies seeking to speed up and enhance the potential of the figures involved in their business development.

Why choose PRAXI?

• BC4M is a Praxi Sales and Marketing exclusive, developed from years of sound, varied experience.
• BC4M cuts project-to-implementation time, bringing about a real shift in mindset.
• For Praxi Sales and Marketing, business management skills always go hand in hand with coaching skills.

Context

An interesting point emerged from an international survey conducted by Consalia (Praxi Group) and Middlesex University (UK): clients are not getting what they expect and hope for from their commercial partners as regards skills and an enterprising approach.

The development platforms constructed by Praxi Sales and Marketing exercise strong control over corporate governance, but also play close attention to highlighting and consolidating local skills and specific features. This allows us to obtain impressive results in terms of skills and business development, as well as enduring strategies are implemented with the same efficacy everywhere. The projects we have undertaken with major clients in the main market sectors differ widely in order to address specific needs:

• Development of an international sales network.
• Reorganisation of the international sales network.
• Start-up of companies or divisions abroad.

Why choose PRAXI?

Thanks to our network of local consulting companies, PRAXI is able to deliver projects in all 5 continents, in 27 languages, and with the same efficacy worldwide.

PRAXI tools are aligned with the top multinational market benchmarks, and with the methodological and ethical standards adopted by the leading consulting networks (360° Multisource Sales Assessment, Global Assessment Center, Knowledge Management etc).