Those involved in sales and marketing deve manage changing contexts, build relationships while maintaining a strong focus on goals, integrate sometimes disparate interests, and support daily image, positioning and value proposition in a competitive and distracted world. To gestire these responsibilities., it is necessary to quickly seize new opportunities and innovations and stabilize them in processes and competencies to increase effectiveness andd efficiency.
Meeting with business stakeholders to understand needs, goals and challenges. Qualitative and quantitative data are collected through interviews, questionnaires, and data analysis.
Defining the map as is of processes and their interactions in marketing, sales, after-sales and customer service.
Analysis and measurement of mapped processes to identify inefficiencies, bottlenecks, and areas for improvement, involving operational teams in identifying practical solutions.
Development of an improvement plan with solutions, priorities, implementation timeframe, necessary resources and defined responsibilities.
Experiential training paths to disseminate the new processes and behaviors, fostering discussion among business functions.
Developing skills to manage remote communication across multiple channels and integrate Artificial Intelligence solutions.
Active involvement of employees in finding and testing solutions to address critical issues and improve the customer experience.
Collaborative workshops with employees and customers to co-design innovative solutions.
Training pathways to enhance autonomy and effectiveness in dealing with critical issues.